"Fitting In"

            I can definitely say these assigned readings are about fitting in. Starting off with the song Wings by Macklemore, we can see that trend plays a big part in this music video and the lyrics of the song. This is because when you are watching there is a kid who thought he was super cool because he had Air Jordan’s. He thought he fit into school and sort of was a popular kid, but in the end we see that three older kids take his stuff leaving him with nothing. He soon realizes that these shoes are just shoes whether they are 20 dollars or 200 dollars. I felt like this was all about trend because of the fact that they were brand name shoes and everyone was wearing them, eventually the trend of Air Jordan’s will stop because they won’t be cool anymore. This relates to the Merchant of cool-short because it was all about trendsetters and how products little get over made and become less cool because everyone has them. That is the similarity to the music video because the kid saw another kid with his shoes on and he thought he wasn’t special anymore since others are getting them. The people who stand out are definitely the different people like people who have tattoos, piercings, and gauges, etc. Because they want to look different from the normal crowd, soon people are going to start liking that stuff and it’s not going to be cool anymore.

            When I was looking at the Abercrombie and Fitch article/video, I noticed that this guy giving this stuff to people didn’t seemed like he cared about if the clothing actually fitting them because it seemed like he was just trying to shoot a video to get the point out. I mean it was definitely a nice gesture and a good deed but I just think this video was too front about everything. I definitely understand that Abercrombie and Fitch needs to break out from there same old trend but they could attract more business if they just opened there store for all sizes and ages.